Jim LeMaitre

Here are a few social, digital and activation ideas that I worked on for some recent freelance projects. None were produced, but that's freelance.

CW: Jim LeMaitre

CD's: Rob Baird / Mark Figliulo / Toygar Barzakaya / Dave Clark / Jon Krevolin

We paid Will Ferrell a lot to do this commercial, but for my money, the star of the spot is his headband.

SUPER BOWL TV

CW: Jim LeMaitre

AD: Michael Raso

CD's: Chuck Meehan / Brad Emmett

Payday is like a power bar for construction workers. Packed with peanuts and caramel, it fills them up so they can keep working. Likewise, these five spots are packed with hard hats and tool belts.

TV / SOCIAL

CW: Jim LeMaitre

AD: Tony Bennett

CD's: Jim LeMaitre / Tony Bennett

Gerry Graf started a great FedEx campaign during his time at BBDO. We just kinda filled in the blanks.

SUPER BOWL TV / BRAND TV

CW: Jim LeMaitre

AD's: Jonathan Mackler / Matt Vescovo

CD's: Eric Silver / Gerry Graf

Starbust is full of contradictions. It’s solid, and yet it’s juicy like a liquid. It’s social, but all the chewing makes it hard to talk. And so on. The tropical flavors are also rife with conflict.

TV / OOH / PRINT

CW: Jim LeMaitre

AD's: Jonathan Mackler / Lacey Waterman

CD: Jonathan Mackler

Ahh, the lengths to which people in commercials will go to either acquire the product, or protect their stash.

TV

CW: Jim LeMaitre

AD: Jonathan Mackler

CD's: Samira Ansari / Lisa Topol

Not sure if you heard, but apparently, Snickers is really satisfying.

TV / DIGITAL

CW: Jim LeMaitre

AD: Jonathan Mackler

CD: Eric Silver

Working on Nike. At Wieden & Kennedy. In the 90's. Time of your life, huh kid?

TV / PRINT / OOH / EXPERIENTIAL

AD's: Eric King / Andrew Christou / Kilpatrick Anderson / Linda Knight / Arty Tan / Darryl McDonald

CD's: Dan Wieden / Susan Hoffman / Jim Riswold / Jerry Cronin / Larry Frey / Vince Engel / Jamie Barrett

Great campaign started by Scott, Ian and Gerry. With great work from Eric and Craig. Well done, Chiat NY and Mars/Wrigley.

TV / EXPERIENTIAL / DIGITAL & SOCIAL / OOH

CW: Jim LeMaitre

AD: Jonathan Mackler

CD: Jonathan Mackler

SportsCenter is the best tv campaign of all time, in my opinion. So many spots. So many good ones. It’s the Beatles of advertising. So thank you, Hank Perlman and Rick McQuiston, for an amazing campaign. Seriously. Really good job, you two. Lots of hustle. Like to see it.

TV

CW's: Jim LeMaitre / Bobby Hershfield

CD's: Jerry Cronin / Larry Frey / Kevin Proudfoot

As a freelancer, it's always great to throw a script into the pile and then a month later, someone sends you a finished spot that's way better than it was on paper. Thanks, BBH NY.

TV

CW's: Jim LeMaitre / Hora Sormani (senior)

AD's: Bruno Franchini (senior) / Antonin Collard (senior digital)

CD's: Lucas Bongioanni / Scott Cooney / Diego Fonseca

SUPER BOWL TV / DIGITAL / SOCIAL

CW's and AD's: Jim LeMaitre / Ali Eng / Mark Hartzmann /Mark Hirst-Hermans

CD's: Dan Kelleher / Jonathan Mackler / Paul Renner

Busch is all about tradition. Never changing. Doing things the way you’ve always done them. Whether it’s in how you make your beer, or where you drink it. The general idea here: stay true to the stream.

TV / SOCIAL / DIGITAL / OOH

CW's: Jim LeMaitre / Paul Eliker

AD: Carla Butwin)

CD's: Dan Kelleher / Jonathan Mackler

When McDonald’s launched their new 1-2-3 Dollar Menu in 2017, We Are Unlimited produced an 8-spot campaign, including this.

TV

CW: Jim LeMaitre

AD: Jonathan Mackler

BeautyRest re-launch. The idea: Look out world, I just got a great night’s sleep.

TV / DIGITAL / SOCIAL / OOH

CW's: Jim LeMaitre / Rick Ardito

AD: Rick Ardito

CD's: Dan Kelleher / Jonathan Mackler

Underwear. Still funny.

TV

CW: Jim LeMaitre

AD: Greg Bell

CD: Greg Bell / Paul Venables

DIRECTOR: Noam Murro

Fun campaign started by Bill Bruce and friends at BBDO. I always like their idea of having a comedy troupe play different characters in each spot and enjoyed working on it.

SUPER BOWL TV / BRAND TV

CW: Jim LeMaitre

CD: Bill Bruce

Fun product: win the "Lucky for Life" game, get paid every month for the rest of your life.

TV

CW: Jim LeMaitre

CD: Kevin Kehoe

Dominos was doing really good work at JWT NY in the mid 2000's. Probably because each brief was a simple product story, and all it had to be was funny.

TV

CW: Jim LeMaitre

CD's: Jeff Bitsack / Jon Krevolin

Back before the Seahawks were Super Bowl favorites every year, they were an also-ran team from the Northwest that hadn't won anything. In this campaign, they make a deal with the Devil - their souls, in exchange for a Lombardi trophy. It's an old bit, but working with Eugene Levy was really fun.

CW: Jim LeMaitre

CD: Kevin Kehoe

Guinness actually makes three beers - Guinness, Harp and Smithwicks. The brewer wanted to let Guinness drinkers know this - hoping their love of the famous dark stout would drive trial of the other two beers.

OOH / TV

CW: Jim LeMaitre

AD: Jonathan Mackler

CD: Dan Kelleher

For the Hyundai re-launch, we asked consumers to consider buying a car that they never, in a million years, would’ve considered buying. We asked them to “think about it”. The first three ads here are traditional product/feature ads, while the last three ads tackle the “think about it” premise head on.

OOH / PRINT

CW: Jim LeMaitre

AD: Jonathan Mackler

CD's: Jim Elliott / Mark Wenneker

Two campaigns for Jagermeister. One is about how it’s made. The other is about where it’s from.

OOH

CW: Jim LeMaitre

AD: Jonathan Mackler

CD: Mark Figliulo

“Priceless” isn’t just MasterCard’s slogan. It’s their mantra. Their guiding principle. So they asked us for an internal campaign. Something that could be posted around their campus that would explain “priceless” to their employees. Something that distilled and dimensionalized their company mission. A rallying cry, if you will.

MC CAMPUS INSTALLATION

CW: Jim LeMaitre

AD: James Clunie

CD: Pete Jones / Joyce King Thomas

“Black Gold” was a reality show about the dangers of working on an oil rig. Airing on TruTV from 2008 to 2012, it followed the lives of a crew of roughnecks who worked on a rig in Odessa, Texas.

OOH

CW: Jim LeMaitre

AD: Jonathan Mackler

Accenture is a consultant for small businesses. Hire them and they will help you find ways to be more productive.

OOH

CW: Jim LeMaitre

AD: Tony Bennett

CD: Mark Figliulo